The Proven Alternative Way to Set Business Goals

Read on: gibusconsulting.com

Happy Hump Day!

Here’s 1 List & 1 Link for you to digest.

What to expect below:

• List - 4 Step Goal Setting Framework (it has nothing to do with SMART goals)

• Link - Stay-at-home mum makes 12k per month from her side hustle

(in a 4 minute read)

↳ 4 Step Goal Setting framework

#1 - What problem is your goal solving?

→ Pro tip - if it’s not solving a problem, don’t do it.

How to think about it as an entrepreneur:

1. Does it help you get more customers?

2. Does it help increase the value of your existing customers?

3. Will it increase the value of your company?

↳ Example:

Goal - increase the number of sales calls I make.

Problem it should solve - helps get more customers

#2 - Create a hypothesis

→ Pro tip - Define the thing you want to do (input) and define the result you want from doing the thing (output).

Figure out what you are trying to test

↳ Example:

If I increase the number of sales calls I make per day from 20 → 40 (input) I will get 50% more qualified leads each week (output)

#3 - Execute

→ Pro tip - Just do it.

↳ Example:

Input change - increase daily sales calls from 20 to 40

Output change - go from 15 qualified leads to 23 qualified leads

#4 - Measure

→ Pro tip - if you did the input but the output was not as expected you can go again.

Most goals aren’t hypotheses so the input never changes even if it’s not working.

With a hypothesis if the input doesn’t produce the output then re-work the goal.

↳ Example:

If I increased the number of sales calls I made per day from 20 → 40 (input) BUT the result was only an increase from 15 → 18 qualified leads each week (output).

Then a better goal may be to change the structure or script of my sales call rather than increase the number of calls - new hypothesis.

↳ Side Hustle story to inspire you

This stay-at-home mum makes £12k per month from her side hustle.

Other newsletters to consider:

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